*This report is for serious investors only.
This solution could potentially save billions of lives and trillions of dollars..
It’s a solution so simple that you’ll be shocked once you find out what it is.
In fact, very few people even talk about it.
Yet, it’s one of the fastest growing segments in one of the fastest growing markets in the world.
No, it’s not marijuana.
But a prominent rapper did reportedly shoot his net worth to half a billion dollars from it.
And a basketball superstar last month just turned his US$6 million investment into $180 million.
In just a bit, I’ll tell you about the only pure play in the stock market today that’s not only taking advantage of the solution but is on the verge of a significant breakout.
Two out of three adults in the United States are overweight or obese.
And one out of three kids suffers the same problem.
In fact, according to the Centers for Disease Control and Prevention, more than 36% of all adults and around 17% of all children and adolescents in the United States are obese.
If you think the United States is alone in this problem, think again.
According to the latest study, more than 62% of Canadians are overweight and more than a third of adult Canadians are expected to be obese by 2025.
But wait, it gets worse…
Via Global News:
"According to a report (by the World Obesity Federation), the global cost of treating obesity-related illnesses will be US$1.2 trillion each year beginning in 2025.
By the same year, there will be an estimated 2.7 billion overweight and obese people in the world – that’s a third of Earth’s population."
It’s no wonder researchers from multiple institutions across the globe – including the Special Institute for Preventive Cardiology and Nutrition in Salzburg, Austria, the Geneva University Hospitals in Switzerland, and the University of Navarra in Spain – teamed up to find the culprit.
“Recent evidence suggests that SSB consumption is positively associated with or has an effect on obesity indices in children and adults.
By combining the already published evidence with the new one, we conclude that public health policies should aim to reduce the consumption of SSBs and encourage healthy alternatives such as water.”
In fact, these sugary soft drinks are so bad that they are now being linked to not only diabetes and obesity, but cancer, aggression in children, and even poorer memory and smaller brain volumes.
That’s right, smaller brains!
One study even showed that those who drink just one soft drink a day triple their risks of having a stroke or developing dementia, compared to avoiding the drinks.
Considering more than half of the North American population have at least one sugar-sweetened drink per day, that’s a whole lot of health issues.
The good news is that the consumption of carbonated soft drinks is on a fast decline.
Take a look:
The bad news?
It’s being replaced by other sugary drinks.
Via the Star:
“Although non-diet soft drink sales have fallen over the last 12 years, that decline has been offset by increased consumption of energy drinks, flavoured waters, sweetened coffees, and flavoured dairy products…
…The study found per capita sales of such products increased dramatically between 2001 and 2015. For instance, sales of energy drinks rose by 638 per cent; sweetened coffees by 579 per cent; and flavoured water by 527 per cent.”
The solution to this global epidemic is rather simple:
All of the studies show that simply replacing sugared drinks with water may not only prevent obesity and other related problems but also save the world trillions of dollars in health care bills.
Via Business Insider:
“…ditching those drinks could pay off: According to a 2008 study of 173 obese women ages 25 to 50, researchers found that swapping out sweetened beverages with plain old water was linked with weight loss, independent from diet and exercise.”
With so many studies being released every year showing the adverse effects of sugared drinks, water has become an incredible profit maker for those who have participated in the category.
And it is the fear of dying that has driven sales of one simple category to new highs: bottled water.
Just look at the emergence of companies like Soda Stream, which has continued to hit new highs in the stock market – up nearly 900% over the last three years and now worth well over US$3 billion!
And what about the crazy buyout prices by Big Cola for water-related brands such as Vitaminwater, whose parent company got bought out for a whopping US$4.1 billion!
Even those numbers can’t compare to the number one beverage in the world…
While soda has been on the decline year-over-year during the last decade, sales of bottled water have continued to hit new highs.
In fact, in 2016, bottled water surpassed soda as the largest beverage category by volume in the United States.
Via Beverage Daily:
“Bottled water is the No.1 beverage product in the US (by volume) for the second year running, while carbonated soft drinks sales continue to decline...”
Furthermore, sales of bottled water are expected to continue reaching new highs in the coming years – likely forcing the big beverage companies to immediately look for acquisitions to replace their declining soda sales.
And that means companies in the bottled water space are ripe for acquisition.
Unfortunately for investors, access to investments in the beverage category is mostly non-existent.
That’s because most beverage companies are private and investments into high-growth beverage companies mostly belong to the elite celebrities and sports stars.
Just ask Kobe Bryant, whose US$6 million investment into sports drink BodyArmor just turned into a whopping $200 million after Coca-Cola made their recent investment in August.
“An investment made by Kobe Bryant has yielded more than 30 times its money in fewer than four and a half years.
On Tuesday, Coca-Cola announced it had purchased a minority stake in sports drink BodyArmor.
...Bryant made his first investment in the brand, for roughly 10 percent of the company, in March 2014, putting in roughly $6 million over time.
Based on the valuation of the Coca-Cola deal, his stake is now worth approximately $200 million, sources told ESPN.
When Bryant invested in BodyArmor, the brand had just come off a year of $10 million in sales. BodyArmor is projected to top $400 million in sales in 2018.”
So unless you’re one of the best basketball players ever, or a big-name rapper like 50 Cent – who reportedly made US$100 million dollars on his Vitaminwater investment, shooting his net worth to half a billion dollars – the chances of participating in the lucrative beverage space are slim-to-none.
But of course, I wouldn’t tell you all of this and not give you something special.
Today, I am going to introduce you to the only pure bottled water play in the stock market right now.
It’s no wonder RBC Capital Markets just listed this Company’s brand as one of the top potential bolt-on M&A targets within the non-alcoholic beverage space.
In fact, of the 24 companies screened by RBC, only 3 of them are pure bottled water plays – making the potential of a buyout even more promising.
And guess which one is the only publicly traded stock?
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